The User Research Strategist

The User Research Strategist

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The User Research Strategist
The User Research Strategist
ACV laddering in user research

ACV laddering in user research

A simple method to uncover user’s core values

Nikki Anderson's avatar
Nikki Anderson
Mar 09, 2019
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The User Research Strategist
The User Research Strategist
ACV laddering in user research
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A simple method to uncover user’s core values.

Have you ever been in an interview where you feel you are so close to uncovering something crucial about the user’s behavior or motivation? For me, it happens quite often. I know there are shallow ways to respond to user research questions, and most participants respond in that way. Sometimes I do it myself …

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