Measuring the internal success of user research

I was recently asked, “how would you measure the success of user research?” I took a deep breath and started explaining our general UX…

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I was recently asked, “how would you measure the success of user research?” I took a deep breath and started explaining our general UX metrics, such as task success, task completion, the SUS, and then dove, proudly, into how these metrics could also impact important business KPIs (I talk about both in this article). I …