The User Research Strategist

The User Research Strategist

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The User Research Strategist
The User Research Strategist
First-person surveys in User Research

First-person surveys in User Research

Making surveys more personal

Nikki Anderson's avatar
Nikki Anderson
Dec 04, 2018
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The User Research Strategist
The User Research Strategist
First-person surveys in User Research
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Making surveys more personal

Surveys can be looked at as a controversial user research methodology. At one end, they give a large amount of quantitative data, which makes stakeholders feel more comfortable making decisions. On the other side, they turn users into numbers and don’t allow us to dig deep in understanding the “why.”

I know companies that rely…

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