How might we be wrong?
Why User Research isn’t a magical unicorn.
Why User Research isn’t a magical unicorn.
As user researchers, we spend a lot of time and effort on convincing people of the value we could bring. Because of this, we are sometimes hesitant to consider how our results may not hold the best and truest insights. It isn’t necessarily stemming from an egotistical wish to always be right, but more fear-based…
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