I’ll say it: focus groups suck

Let’s put a bunch of people in a room, they said. It will be fun, they said.

Let’s put a bunch of people in a room, they said. It will be fun, they said.

Focus groups are still one of the most highly debated user research methodologies. In my time within this field, I have met people who either hate them or believe them to be effective. There really isn’t an in-between or grey area with focus groups. What are focus groups? A grou…