Jobs to be done personas

Focus on the job, and all else will follow

Focus on the job, and all else will follow.

There are so many different types of personas, it can sometimes make your head spin. And, oftentimes, people don’t generally like any of them. When describing personas, people use “useless,” “confusing,” “stupid,” and many other negative words. I have had people tell me to use them and others who tell me to avo…