The User Research Strategist

The User Research Strategist

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The User Research Strategist
The User Research Strategist
Jobs to be done personas

Jobs to be done personas

Focus on the job, and all else will follow

Nikki Anderson's avatar
Nikki Anderson
Dec 13, 2019
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The User Research Strategist
The User Research Strategist
Jobs to be done personas
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Focus on the job, and all else will follow.

There are so many different types of personas, it can sometimes make your head spin. And, oftentimes, people don’t generally like any of them. When describing personas, people use “useless,” “confusing,” “stupid,” and many other negative words. I have had people tell me to use them and others who tell me to avo…

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