The User Research Strategist

The User Research Strategist

Activation

Nobody Cares About Your 67-Page Slide Deck

Five brutal mistakes (and dead-simple fixes) to make your insights hit harder, land faster, and actually drive change

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Nikki Anderson
Oct 07, 2025
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You’ve spent weeks conducting interviews, analyzing data, and crafting insights that you believe could change the trajectory of your product. But when you share your findings, the response is… underwhelming. People nod politely, maybe ask a few questions, and then go back to business as usual. It’s frustrating, but it’s not uncommon.

The problem …

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