Non-User Research

Why it is important to talk to people who don’t use your product

Why it is important to talk to people who don’t use your product

We talk a lot about the importance of user research, but I don’t think there is enough focus on non-user research. What I mean by this is talking to people who don’t currently use your product, and have never used it in the past. When we only talk to users, I believe we are only getting hal…