The civil union between User Research & KPIs
The Well-Known Usability KPIs
The Well-Known Usability KPIs
When I first started my journey into user experience research, KPIs didn’t even cross my mind. To me, they simply weren’t applicable to user research, especially qualitative research. I gave myself the excuse to shy away from KPIs, due to their irrelevance to my field and expertise, and would argue that th…
