The User Research Strategist

The User Research Strategist

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The User Research Strategist
The civil union between User Research & KPIs

The civil union between User Research & KPIs

The Well-Known Usability KPIs

Nikki Anderson's avatar
Nikki Anderson
May 04, 2018
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The User Research Strategist
The User Research Strategist
The civil union between User Research & KPIs
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Words + Math = KPIs

The Well-Known Usability KPIs

When I first started my journey into user experience research, KPIs didn’t even cross my mind. To me, they simply weren’t applicable to user research, especially qualitative research. I gave myself the excuse to shy away from KPIs, due to their irrelevance to my field and expertise, and would argue that th…

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