The “ignore your intuition” movement

One of the biggest challenges I face as a user experience researcher & strategist is evangelizing. Not only am I evangelizing the users’…

Travel down the User’s Path

One of the biggest challenges I face as a user experience researcher & strategist is evangelizing. Not only am I evangelizing the users’ perspectives, but I’m evangelizing the practice of user research, my role, my value, my passion. This is what happens when you are part of a relatively new niche or field. You have to be okay…