The User Research Strategist

The User Research Strategist

Share this post

The User Research Strategist
The User Research Strategist
Is it time we move beyond the NPS to measure user experience?

Is it time we move beyond the NPS to measure user experience?

Why the NPS sucks and what to use instead.

Nikki Anderson's avatar
Nikki Anderson
Jan 20, 2020
∙ Paid

Share this post

The User Research Strategist
The User Research Strategist
Is it time we move beyond the NPS to measure user experience?
Share

Why the NPS sucks and what to use instead.

I get an overwhelming sense of grief and anger when I see the Net Promoter Score (NPS) being used as a beacon of light for companies. I have heard so many people praising the NPS, and using it as a legitimate way to measure customer satisfaction and success of a company. In fact, sometimes, it is used as the only

Keep reading with a 7-day free trial

Subscribe to The User Research Strategist to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Nikki Anderson
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share