The User Research Strategist

The User Research Strategist

Is it time we move beyond the NPS to measure user experience?

Why the NPS sucks and what to use instead.

Nikki Anderson's avatar
Nikki Anderson
Jan 20, 2020
∙ Paid

Why the NPS sucks and what to use instead.

I get an overwhelming sense of grief and anger when I see the Net Promoter Score (NPS) being used as a beacon of light for companies. I have heard so many people praising the NPS, and using it as a legitimate way to measure customer satisfaction and success of a company. In fact, sometimes, it is used as the only

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