The User Research Round-Up: CW15

Impact, the SUS, and marketing

Hi there! Can you believe it’s basically mid-April? I can hardly believe it myself and am hoping for some amazing Spring weather to take over and make my tomatoes, strawberries, and herbs grow 🤞

And, speaking of growth, if you want to grow as a user researcher, I highly recommend taking a look at joining my user research membership!

Let’s get on to the amazing resources from this week!

01.

Crafting Success: Strategies for Measuring Research Impact ft. Nikki Anderson (Event) by UX Research and Strategy

Join me as I talk through my step-by-step process of how I measure research impact, from product- to organizational-based metrics that will help you understand exactly how you can show the value of user research at your organization. I talk through several different approaches as I know not everyone is able to track impact in each way, so there should definitely be something for you!