The User Research Strategist

The User Research Strategist

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The User Research Strategist
The User Research Strategist
The User Research Round-up: CW27
Link Round-ups

The User Research Round-up: CW27

Sample sizes, strategies for impact, wasting research, AI experimentation, + insights-led culture

Nikki Anderson's avatar
Nikki Anderson
Jul 03, 2025
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The User Research Strategist
The User Research Strategist
The User Research Round-up: CW27
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Hello curious human!

It’s 32°C (aka 90°F) here in Jersey and it’s only 9:30am. We’re officially in “why do I exist without aircon” territory. Tragically, I’m still stuck with a fractured toe (yes, the sandal is ugly, yes, I’m mad about it) and all I can do is stare longingly at the ocean.

But you know what’s keeping me from going full gremlin?

🔥 The UXR TOOLS BUNDLE LAUNCHED🔥

And this one’s different.

User Interviews, Condens, Lyssna, and Askable have teamed up to do something wildly generous: they’re giving free access to their tools, just for paid, annual subscribers of this Substack.

This bundle isn’t a download. It’s not a PDF graveyard.

It’s actual product access to four of the best tools in our field. Tools that help you recruit smarter, synthesize faster, test confidently, and get sh*t done without pulling a muscle (or a 12-hour shift).

This is for every researcher who’s been meaning to “try that tool someday” but hasn’t had the time, budget, or energy. Subscribe to a year of amazing content and kickass tools below:

Now on to this week’s roundup…

Link roundup

01.

Schools of Thought on Sample Sizes in UX Research (Article) by Jeff Sauro and Jim Lewis

This piece is a rare thing: a breakdown of sample size logic that doesn’t make you want to cry or quit your job. Sauro and Lewis walk through the major “schools” of thinking, statistical, decision-driven, and estimation-based, so you can actually make choices with more than just guesswork or gut. I liked how it lays out the trade-offs without preaching. It’s the kind of article you bookmark for your next team debate or when you need to defend your numbers with something stronger than “I read it once in a Slack thread.”


02.

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