The User Research Round-up - CW35

👋 Hey, Nikki here! Welcome to the✨ Paid User Research Round-up✨— the world’s most creative, helpful, new, and informative user research-based articles, podcasts, events, books, and academic resources and send that straight to your inbox. Plus, you get to submit all your questions I personally answer—because you can’t salsa dance until you see how it’s done, right?

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01.

Overcome B2B Obstacles with These Tried-and-True Tips (Article) by Nikki Anderson-Stanier

I LOVE b2b user research - it is seriously my jam. I “grew up” on b2b and find so much enjoyment in the challenges it brings. However, it can be extremely frustrating - from researching complex systems to trying to recruit in any possible way, b2b research definitely has its difficulties. In this article, I talk through the different obstacles I’ve encountered with b2b research and ways to overcome them

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02.

​​The Most Misunderstood Research Method In All The Land (Article) by Daniel Kayne

Conjoint analysis - ouch - just those words hurt my brain. In this article, Daniel talks through the importance of this research method and why we should be using it more often…but only if done properly! We just spoke about a very similar topic in my membership regarding pricing research. Conjoint analysis is a really great method to get more familiar with and, even better, to partner with an expert on. It can reveal many great insights!

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