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01.
Overcome B2B Obstacles with These Tried-and-True Tips (Article) by Nikki Anderson-Stanier
I LOVE b2b user research - it is seriously my jam. I âgrew upâ on b2b and find so much enjoyment in the challenges it brings. However, it can be extremely frustrating - from researching complex systems to trying to recruit in any possible way, b2b research definitely has its difficulties. In this article, I talk through the different obstacles Iâve encountered with b2b research and ways to overcome them
02.
ââThe Most Misunderstood Research Method In All The Land (Article) by Daniel Kayne
Conjoint analysis - ouch - just those words hurt my brain. In this article, Daniel talks through the importance of this research method and why we should be using it more oftenâŚbut only if done properly! We just spoke about a very similar topic in my membership regarding pricing research. Conjoint analysis is a really great method to get more familiar with and, even better, to partner with an expert on. It can reveal many great insights!
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