The User Research Round-up - CW7

Research goals, tracking democratization, and AI dilemmas

👋 Hey, Nikki here! Welcome to this 🔒subscriber-only 🔒 User Research Round-Up with the world’s most creative, helpful, new, and informative user research-based articles, podcasts, events, books, and academic resources sent straight to your inbox. 

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Hello hello! I just want to say I love having you in my community. I’ve been writing about user research for almost five years now, and it just feels really awesome to share a love of user research together.

So thank you, friend.

Thank you for reading this email.

Thank you for keeping me excited and passionate about user research and allowing me to bring everything I learn back to you so we can both grow.

It means a lot to me that you’re in my universe and that, however small, I can be a part of making your life a bit easier, less stressful, and more peaceful. Have a great week ahead!

01.

Translating Business Outcomes into Research Goals (Post) by Rilwan Owolabi

If you know me, you know I am a stickler for being very intentional with research goals. They are the basis of our projects, ensuring that we are focused, getting the information we need, and recruiting the right participants. Goals are what set our research up for success. They also help us track our work's impact, specifically when tied to business. I loved Rilwan’s post on how to use business outcomes to create research goals - it’s a great way to ensure the research you’re conducting is impactful and tied back to the business!

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