Want Better Insights? Stop Testing Broken Things

Fix usability issues before you test with a heuristic evaluation

Hi, I’m Nikki. I run Drop In Research, where I help teams stop launching “meh” and start shipping what customers really need. I write about the conversations that change a roadmap, the questions that shake loose real insight, and the moves that get leadership leaning in. Bring me to your team.

Paid subscribers get the power tools: the UXR Tools Bundle wi…