Want stakeholder buy-in? Present the MVR (Minimum Viable Research)
As a user researcher, I guarantee you have hit a point (or multiple points) in which you had to convince, or beg, stakeholders to either 1…
As a user researcher, I guarantee you have hit a point (or multiple points) in which you had to convince, or beg, stakeholders to either 1. Do research in general, or 2. Conduct certain research projects. Oftentimes, in this role, you are not only evangelizing the user’s voice and trying to create empathy for us…
