The User Research Strategist

The User Research Strategist

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The User Research Strategist
The User Research Strategist
Why do we make user research so difficult

Why do we make user research so difficult

We’ve lost our focus

Nikki Anderson's avatar
Nikki Anderson
Jul 25, 2018
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The User Research Strategist
The User Research Strategist
Why do we make user research so difficult
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We’ve lost our focus

Photo by John Matychuk on Unsplash

The Uphill Battle

The most basic and well-known definition of user research is “understanding user behaviors, needs and motivations through observation techniques, task analysis and other feedback methodologies. It is a process of understanding the impact of design on an audience.” (Usability.gov) In …

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