The Hub

You know that moment when you close your laptop and think, If no one reads this research, I might actually bite drywall?

Yeah. That’s who this is for.

Not for the “I love frameworks” crowd.
Not for the “I made a Notion dashboard and called it impact” crowd.

For the you-who-is-smart-as-hell and still watching the roadmap ignore you.

You don’t need more content.
You need weapons.
You need backup.
You need one place that says: “Here, steal this and go wreck shit, in the best way possible.”

That’s the paid side.


What happens when you don’t have this

You already know this jazz, but let’s say it out loud:

  • You open a blank doc and immediately decide coffee is more important.

  • You give a talk you know is good and still watch PMs nod politely and do whatever they wanted.

  • You get asked for ROI and suddenly your soul leaves your body.

  • You wonder, quietly, if maybe you’re just…not that good.

You are not the problem.
Your assets are.


What changes when you go paid

This is the part where your job stops feeling like an improv show. You become the researcher who:

  • Has the email reply ready before the PM finishes typing their passive-aggressive “quick question.”

  • Walks into a meeting with a one-pager so sharp people actually forward it without being asked.

  • Knows exactly where to grab a research plan, a workshop agenda, a synthesis board, a promo case, because it already exists for you

  • Has a room full of other UXRs who can say, “No, you’re not crazy. Here’s how I handled that exact shit.”

Not because you changed careers.
Because you changed your toolbox.


Inside the Hub

This is not a “course” and not a “community” in the inspirational-Pinterest way. This is the drawer you yank open when the building is on fire.

1. The Substack Hub

This is where all the “I wish someone would just GIVE me this” stuff lives.

  • Stakeholder email scripts

  • Research plans so you’re never staring at “Untitled Document” again

  • Workshop agendas that don’t feel like group therapy

  • Synthesis templates that turn chaos into “ohhh, this actually makes sense”

  • Report frameworks that are not 40-page PDFs of sadness

2. The Slack (for all the shit you can’t post on LinkedIn)

You know all those questions you never ask publicly?

  • “Is my manager gaslighting me or am I just sensitive?”

  • “My PM just said research is ‘optional.’ What now?”

  • “I got rejected for ‘not strategic enough’ and I want to set something on fire.”

Those live here.

You drop them in, and instead of corporate platitudes you get:

  • War stories

  • Advice

  • New templates

  • And occasionally, someone else rage-reacting with the perfect GIF so you feel less alone.

Also, I’m in there as a person who’s eaten the same shit sandwich. And I’m here to help you.

3. UXR Tools Bundle

You know how tools budgets work, either you don’t have one, or it’s guarded by a dragon named Procurement. So:

  • Trials

  • Credits

  • Discounts

For tools you actually use for recruiting, analysis, continuous insight, repos, etc.

If you use even one or two properly, the cost of this membership suddenly looks extremely cute.

4. Everything I don’t put on the free side

  • Deep dives on impact, strategy, politics, and promotions

  • The messier stories that require a paywall to be safe

  • ROI formulas, business cases, and “this is what I actually said in the meeting” breakdowns


“Is this actually worth paying for?”

If you are:

  • Comfortable being the smartest ignored person in the room → probably not

  • Secretly wondering if you’re “not strategic enough” → yes

  • Tired of reinventing every email, deck, and plan from scratch → yes

  • On a team where everyone says “we value research” but nobody proves it → oh, absolutely yes

Also, your employer likely pays for this.
Steal their budget, not your own.

Need a grown-up letter for your manager? Use this PD justification.
Expense it